Drake Buys Pharrell’s Old Jewelry for $3.3 Million and Threatens to Melt It Down.
Grammy Award-winning music producer and artist Pharrell Williams has shared his thoughts on Drake’s recent acquisition of his old jewelry for $3.3 million and the rapper’s subsequent threats to destroy it.
The Louis Vuitton men’s creative director discussed the matter in an interview with GG magazine, published on November 13.
In 2022, Pharrell decided to auction off some of his prized jewelry collection. Reflecting on that decision, he said, “You never realize how much all the stuff you have weighs on you, but it does. You don’t know it until you get rid of it. When you let that go, man, you feel so free.”
When asked about Drake’s purchase and the rapper’s bold statements, Pharrell’s response was insightful. “[B]eyond all of the on-goings, at the heart of all of it, he’s a fan of music,” he stated. “He’s a fan of the history of what it is, and I happen to be a part of that, and those artifacts are a part of it.”
The interviewer, Welch, then referenced Drake’s verse in Travis Scott’s track “Meltdown,” where the rapper reignited his feud with Pusha T. Welch asked how Pharrell felt when Drake rapped about melting down the jewelry and saying, “Come get his legacy out my house.” Pharrell’s response was straightforward: “It didn’t.”
In the song, Drake directly references Pharrell’s legacy and the late Virgil Abloh, former artistic director at Louis Vuitton. Drake raps: “I melt down the chains that I bought from yo boss/ Give a f*** about all of that heritage sh**/ Since V[irgil] not around, the members done hung up the Louis/ They not even wearing that sh**.”
The verse seemed to be a subtle warning, as Pharrell and Pusha T were in Paris at the time for Pharrell’s debut fashion show for Louis Vuitton. This event also featured Pusha T’s diss towards Jim Jones on a new Clipse track.
Drake’s $3.3 million purchase included iconic pieces such as a 14K three-tone N.E.R.D pendant chain, a white gold brain pendant chain, and a skateboard pendant chain, which he showcased in his “Jumbotron Shit Poppin” video.
Pharrell’s calm response highlights his focus on legacy and the historical importance of his work, even as it intersects with modern-day rivalries and music industry drama.